Temecula Wilson Creek Vineyards and Eco-Vineyards
The Temecula-based winery and online wine seller associates wine with sustainability.
TEMECULA, Calif. — With Earth Day fast approaching, Wilson Creek Winery is promoting regenerative agriculture as the most sustainable choice for Southern California growers. The winery and online wine seller explains why their viticultural practices set them apart from other eco-friendly Southern California wineries and how they are leading the way in regenerative agriculture education.
When it comes to sustainability, Wilson Creek Winery leads the pack. “Despite the certifications available, there is no baseline standard for sustainability,” says Greg Pennyroyal, vineyard manager at Wilson Creek Winery. “We focus on a science-based and holistic approach that includes both soil health and biodiversity. It’s not just about caring for our vines, but also what’s happening on our land.”
More than sustainable practices
This holistic approach is called regenerative agriculture, a carbon-capturing agricultural practice that takes sustainability to the next level. “Instead of just focusing on plant growth, regenerative agriculture focuses on rebuilding the health of the entire ecosystem,” Pennyroyal said. “This approach aims to reverse declining trends in soil health, water quality and biodiversity. By using regenerative farming practices, farmers can help heal the land and create a brighter future. sustainable for agriculture.”
With over 40 years of viticulture experience, Pennyroyal has implemented regenerative farming practices throughout the Wilson Creek vineyard since its inception, including sap analysis, biological soil respiration testing and monitoring. insects, to create a diverse and resilient ecosystem that produces premium quality grapes.
Wilson Creek grapes grown using regenerative practices consistently outperform standard grown vines. Even in excessive heat or drought, regenerative crops can sustain minimal losses compared to non-regenerative blocks, which can lose up to 30% of the crop.
Every agricultural practice at Wilson Creek Winery is considered environmentally responsible. From avoiding chemical fertilizers in favor of compost to using green waste and cover crops, Wilson Creek truly lives a mission of green living. The final result ? A wine that simply tastes better. “Our winemaking is a labor of love, and customers can taste that difference,” noted Pennyroyal.
Pioneering education in regenerative agriculture
Looking to the future, the winery remains committed to its green vision. “Because we are one of the largest wineries in the Temecula region, we are proud to have the responsibility to lead the development of environmentally and ecologically regenerative winemaking techniques,” said Pennyroyal. “Our goal is to perfect these regenerative practices appropriate to our region and widely disseminate the information needed to make Temecula not only a world-class wine region, but also a model for regenerative agriculture and business.”
Putting intention into action, Wilson Creek Winery recently established the Small Wine Growers Association to share technology and application advancements being made in the field with small winemakers, who account for just over a third of wine production in the Temecula Valley, but often don’t. t have the resources of great vineyards.
“Ultimately, sustainable practices are the right thing to do, and we are committed to practicing what we preach and spreading knowledge,” Pennyroyal said. “That’s what we do here. We improve lives. That includes our soil, our watershed, our communities and our people.”
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