Protein Industries Canada announces partnership for plant-based foods

the $ 1.7 million projectt will showcase Canada’s ability – not only as a supplier of quality ingredients, but also to adopt advanced food technology and patent pending processes to develop unique products in the global plant protein market.

“This project is another example of Canada’s growing potential in the production of plant-based products,” said François-Philippe Champagne, Minister of Innovation, Science and Industry. “By supporting SMEs in the agricultural sector, Protein Industries Canada is helping new ideas and new products become a reality and enabling these businesses to grow like never before by accessing new and growing markets in Canada and around the world.

YoFiit, a food technology start-up offering nutritious plant-based snacks and milk substitutes available in grocery stores across Canada, will lead the development of new food manufacturing techniques and novel food products.

“This project demonstrates the power of collaboration and the importance of capacity building across the ecosystem. By pairing YoFiit, a young start-up, with global leaders like Avena and Roquette Canada, innovation, commercialization and scale-up happen faster – with the economic value and associated expertise remaining in Canada. Said Bill Greuel, CEO of Protein Industries Canada. . “By increasing the processing capacity of ingredients and food in Canada, we are strengthening our national food supply chain, helping to reduce GHG emissions, creating jobs and supporting a stronger and more prosperous economy.

Avena and Roquette Canada will build on the success of their previous Protein Industries Canada projects, including the creation of new plant-based protein ingredients that use Canadian crops. This past collaborative success will allow companies to find innovative and direct applications for their ingredients in products such as YoFiit’s plant-based foods and beverages, while bringing new ingredients and technical expertise that will help move the project forward. .

“We are delighted to receive this investment and to work with Avena and Roquette, two key members of our industry,” said Marie Amazan, CEO of YoFiit. “Through the project, we will have the opportunity to experiment with more crops grown in Canada and expand our arsenal of plant-based dairy offerings as well as adjacent categories. Thanks to the food technology ecosystem that we have built over the past few years, we will be able to combine our expertise in product research and development with the knowledge of our partners’ ingredients to create very exciting firsts in Canada. . ”

Avena and Roquette Canada will provide the ingredients for the project and gain important knowledge about the functionality and performance of their ingredients in unique and innovative CPG products.

“We are very pleased to support another Canadian food processing company in this exciting project. Avena’s temperate flours, already marketed for a number of food applications, hold great promise for beverages. We look forward to working with YoFiit and our other partners to increase Canadian production and global consumption of plant-based foods and beverages, ”said Gord Flaten, CEO of Avena.

“Roquette has over 40 years of experience in plant proteins and one of our strengths has always been our ability to work closely with food innovators to help them bring new products to market,” said Dominique Baumann, Managing Director of Roquette in Canada and Global Head of Operations for the Global Plant Proteins Business Unit. “We are thrilled to be part of this Protein Industries Canada consortium project and proud to contribute Nutralys vegetable protein from the new Portage pea protein plant in Manitoba and the expertise of our technical customer service team. ”

Working with industry, Protein Industries Canada has committed more than $ 426 million to Canada’s food, feed and plant-based ingredients ecosystem.

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